How to Write Compelling Email Subject Lines to Increase Open Rates

Many of us are taught by our parents to not judge a book by its cover. But in reality, we actually do. If the cover grabs our attention or looks interesting to us, we will take the extra time to read the summary to get more information about the book. In the same way, people also judge an email by its subject line. As a matter of fact, 47% of email recipients take the subject line into consideration before deciding whether or not to open the email. How Can You Increase Open Rates to Increase Sales? Use a Listicle: A listicle is a combination of two words, “article” and “list”. It provides a short and helpful snippet of information aimed at grabbing a reader’s attention quickly. A few examples of listicle titles are: 7 Innovative Steps You Can Take to Increase Your Website Traffic 25 Ways to Become Your Own Boss 9 Ideas on How to Keep Your Customers Happy Keep your email titles short and simple. Let them tell a small part of the message you are sending so that the recipient will open the email to learn more. Pique Their Curiosity Here are a few examples: 7 Out of 9 Business Owners Are Doing This Completely Wrong This Amazing Tool Increased My Email Open Rate Do NOT Make These Social Media Mistakes Write to Your Audience Make sure you are using the type of language your audience can relate to and understand. Pay attention to the tone as well to be sure you are not writing anything that could be deemed offensive. The last thing you want is to have your email deleted before it is read. Remember who your audience is and keep your message and subject line enticing, informative, and relevant to increase open rates. How-To Increase Open Rates The last thing most people want is more information. Most of us are bombarded every minute of every day with too much and experience information overload. What most people want is a sense of order, control, and predictability in their lives. When we are offered tips, hints, systems, and secrets that will make our lives easier, we are more likely to pay attention and want to learn more. Some examples are How to… Lose weight following these 10 tips Have an awesome family vacation for only $20 a day Increase your revenue with these 5 user-friendly and cost-effective tools Think about your email subject lines like a gatekeeper that stands in between a salesperson and the decision maker in a company. It is the first impression your email will make in your recipient’s very crowded inbox. You want it to be informative, creative, compelling, and provoke enough interest to be read. #EmailMarketing, #IncreasingConversionRates #compellingsubjectlines