The Utility of the Creative Process | John Michael Schert | Talks at Google

He brings powerful lessons from the world of the arts to business. John Michael approaches issues as a ballet dancer who has translated his artistic process into a creative discipline for businesses and states the utility the creative process plays in decision-making.

Using the creative process as an internal analysis tool, he helps corporate and civic leaders better develop an understanding of the balance of motivations from the intrinsic (purpose, emotion, passion) and the extrinsic (data, systems, regulations).

Originally from South Georgia, John Michael began his career as a ballet dancer with American Ballet Theatre and Alonzo King LINES Ballet. In 2004 he co-founded Trey McIntyre Project (TMP), serving as the company’s Executive Director, and a dancer, for nine years.

[franciscussteiner]

Impressive! He managed to talk for a very long time without saying anything.

[viniciusrosa]

everything that i researched about the theme he said in a clean and consistent way. i loved, but i had problems to understand the last minutes of the video because i couldn't understand really well the questions made to him by the audience.
if possible, some substitles, at least when the audio is tough to hear, would be enjoyable.

[MMcGuire]

I don't get it. He constantly talks in an abstract way without really saying anything.

[viniciusrosa]

everything that i researched about the theme he said in a clean and consistent way. i loved, but i had problems to understand the last minutes of the video because i couldn't understand really well the questions made to him by the audience.
if possible, some substitles, at least when the audio is tough to hear, would be enjoyable.