The World Back Home - Cancer Research UK

Tobacco companies can go as far as local law allows to recruit kids to smoke. In the UK, branded cigarette packs are the most impactful way tobacco companies have to influence children.

Standard cigarette packs are badly needed to protect children from the cigarette advertising and marketing which could tempt them into a lifelong and, often deadly, smoking addiction.

In Indonesia some tobacco companies have sponsored, advertised and sold their product at events attended by children. Tobacco companies can go as far as local law allows to recruit young people.

What can they get away with here? In the UK, branded cigarette packs are the most impactful way tobacco companies have to influence children. They're fighting so hard against standard packs and that's why we should fight hard for it to happen. now.