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Tripadvisor.com SEO Strategy Breakdown - This is genius 🧠 !!
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Tripadvisor's SEO Strategy has them pulling in more than 170 Million in monthly organic traffic. Not bad am I right!! So let's talk about the 3 main things that they're doing to get all of this traffic.
#1 The pages you'd expect, but with incredible website architecture
It's great and all to want to build thousands of pages to try and get very large numbers of traffic, but the real task is how you organize this content and structure it properly on your website. Having tens of thousands of pages on your website that aren't properly organized can completely destroy your SEO. So let's talk about those pages: Right off the bat, the first thing is that main Restaurants in "X" obviously with great onpage and all the things we'd expect to see.
Let's go to level 2, they have all the different types of restaurant pages, where they have pages for individual keywords targetting the type of cuisine, budget, and even the type of meal, lots of high value, highly optimized SEO pages here.
On to level 3, this is where they have individual pages for each restaurant, which might seem super basic, but these guys are getting so much traffic for this level of pages since theres going to be so many restaurants that don't even have a website, and if they do it might not be super optimized.
#2 Let's go a level deeper and find some juicier stuff
I now want to look at the organic keywords that Tripadvisor is ranking for, we're looking at the main keyword "Things to do in X", now this is a very special keyword that trip advisor has really done a great job with.
Let's think about this keyword for a second, this is a perfect keyword for trip advisor, all those people that are brand new to a place and are looking for things to do. Well tripadvisor has a massive database of all the things you COULD be doing in that place and this is a perfect example of thinking about the application of your business for SEO. Great idea and great execution.
Above all these guys have some great landing pages with some highly intentional on-page SEO that is working really well for them.
I also forgot to mention in the video how they're using structured data everywhere and how thats helping them get a couple FAQ results for almost all of their listings which is giving them that extra little bit of real estate on Google.
#3 How the hell do they have such a high domain rating?
Well its no secret tripadvisor has been around for a while, and they've been providing a lot of high value content for some time, but I think you have to be very intentional with your link building to get such a ridiculous domain rating and ahrefs rank.
If we check their best by links page it's obvious that the most popular pages, and the pages that are getting the highest number of high quality backlinks are pages representing popular attractions. Places like popular museums, beaches, and other popular locations.
However I think this goes a level deeper, I think tripadvisor has also naturally incentivized a lot of the tripadvisor users to add widgets to their website that point back to tripadvisor and give them some high quality backlinks. With this widget you can show the reviews you've gained and maybe even just point to tripadvisor to show the most updated info about their business.
Also a tiny bonus thing is their trip advisor "traveler's choice 2022" awards which basically ranks the best of the best. Also a great incentive, and a great way to get people to link back to tripadvisor.
Main question here is - How can we do this with our website? Is there a mechanism we can build that helps us generate backlinks without us having to push manual backlinks as much? That's what we have to go after!
Timestamps:
0:00 20% discount expires in a week
1:07 Pages you'd expect + Website Architecture
3:28 Taking it a level deeper - Their golden Keyword
5:15 Breaking down their autopilot Link Building
6:45 Cherry on top of their link building
7:40 Some more SEO Strategy Breakdowns
*********************************************
🫡 Checkout My SEO Course (SEO Mastery)
Use code: early for 20% OFF
(Valid until October 1st)
🚀 My Favorite SEO tool:
🤝 My website:
🌎 Follow me on Twitter
👨💻 Connect with me
#1 The pages you'd expect, but with incredible website architecture
It's great and all to want to build thousands of pages to try and get very large numbers of traffic, but the real task is how you organize this content and structure it properly on your website. Having tens of thousands of pages on your website that aren't properly organized can completely destroy your SEO. So let's talk about those pages: Right off the bat, the first thing is that main Restaurants in "X" obviously with great onpage and all the things we'd expect to see.
Let's go to level 2, they have all the different types of restaurant pages, where they have pages for individual keywords targetting the type of cuisine, budget, and even the type of meal, lots of high value, highly optimized SEO pages here.
On to level 3, this is where they have individual pages for each restaurant, which might seem super basic, but these guys are getting so much traffic for this level of pages since theres going to be so many restaurants that don't even have a website, and if they do it might not be super optimized.
#2 Let's go a level deeper and find some juicier stuff
I now want to look at the organic keywords that Tripadvisor is ranking for, we're looking at the main keyword "Things to do in X", now this is a very special keyword that trip advisor has really done a great job with.
Let's think about this keyword for a second, this is a perfect keyword for trip advisor, all those people that are brand new to a place and are looking for things to do. Well tripadvisor has a massive database of all the things you COULD be doing in that place and this is a perfect example of thinking about the application of your business for SEO. Great idea and great execution.
Above all these guys have some great landing pages with some highly intentional on-page SEO that is working really well for them.
I also forgot to mention in the video how they're using structured data everywhere and how thats helping them get a couple FAQ results for almost all of their listings which is giving them that extra little bit of real estate on Google.
#3 How the hell do they have such a high domain rating?
Well its no secret tripadvisor has been around for a while, and they've been providing a lot of high value content for some time, but I think you have to be very intentional with your link building to get such a ridiculous domain rating and ahrefs rank.
If we check their best by links page it's obvious that the most popular pages, and the pages that are getting the highest number of high quality backlinks are pages representing popular attractions. Places like popular museums, beaches, and other popular locations.
However I think this goes a level deeper, I think tripadvisor has also naturally incentivized a lot of the tripadvisor users to add widgets to their website that point back to tripadvisor and give them some high quality backlinks. With this widget you can show the reviews you've gained and maybe even just point to tripadvisor to show the most updated info about their business.
Also a tiny bonus thing is their trip advisor "traveler's choice 2022" awards which basically ranks the best of the best. Also a great incentive, and a great way to get people to link back to tripadvisor.
Main question here is - How can we do this with our website? Is there a mechanism we can build that helps us generate backlinks without us having to push manual backlinks as much? That's what we have to go after!
Timestamps:
0:00 20% discount expires in a week
1:07 Pages you'd expect + Website Architecture
3:28 Taking it a level deeper - Their golden Keyword
5:15 Breaking down their autopilot Link Building
6:45 Cherry on top of their link building
7:40 Some more SEO Strategy Breakdowns
*********************************************
🫡 Checkout My SEO Course (SEO Mastery)
Use code: early for 20% OFF
(Valid until October 1st)
🚀 My Favorite SEO tool:
🤝 My website:
🌎 Follow me on Twitter
👨💻 Connect with me
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Tripadvisor.com SEO Strategy Breakdown - This is genius 🧠 !!
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