Understanding Trade Marks webinar

Our trade marks webinar explains the basics of trade mark protection, what can and can’t be trade marked and what to consider before you invest in your brand. You will also learn how to register for a trade mark should you decide to apply.

What you will learn in this webinar:
0:00 Webinar introduction
0:32 What we do at IP Australia
1:09 The topics covered in this webinar
2:10 What is a trade mark?
3:43 The difference between business names, domain names and trade marks
6:35 Who can own a trade mark
9:08 What a trade mark needs to look like for an application
9:52 Types of trade marks
12:22 Choosing which goods and services to apply for
16:45 What trade mark examiners consider when assessing your application - part 1
17:39 How to check if your trade mark is similar to others already registered
19:42 What trade mark examiners consider when assessing your application - part 2
22:14 What can't be registered as a trade mark
24:52 Choosing a unique brand
25:32 Application options
28:15 How IP Australia can help