What does the future hold for the fashion industry following the Jeans Redesign?

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Natasha David, the Foundation's Project Manager for fashion, delves into the Jeans Redesign Project, from its inception in 2019 to the latest insights.

Over the past two years, brands participating in project have brought 1.5 million pairs of redesigned jeans to the market.

The Jeans Redesign project has proven that circular design for fashion can become the norm. Explore how in this video.

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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.

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