The Human Value of Fair Trade

We often hear the term fair trade as it applies to products. But what does that really mean? For Patagonia, it’s the first step in recognizing that products are not simply born in stores, but that they involve the labor of myriad people behind the scenes—people who have the same fears, dreams and desires as the rest of us. Instead of seeing its products merely as commodities, Patagonia embraces fair trade as an opportunity to ensure the well-being of all of its employees by distributing a portion of sales from its fair-trade products back to those who make the garments.

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[Amitdas-gkit]

My mom worked all her life in this type of companies in India today it reminds me of my mom hardwork and sacrifice for me her only son i love u maa 😢😢☺☺

[mrow]

Now this is how you do an ad, not like those clash of clans ones

[darceycurran]

When you can understand what they’re saying it’s even more hard hitting

[kahlilhernandez]

Wow, that gives them a great opportunity, but I feel that this is a bit too short.

[Whoisthiskid]

Have to pay them enough to buy the car- Henry Ford

[TrittinsGesicht]

You guys on here need to get some informations about Patagonia. There should be way more companies doing those kind of business policies.

[jayrichardson]

The problem isn't the labor conditions, the problem is the industry itself.

People like me who live in "developed" countries have been raised on the idea that we need to buy more stuff, more clothes, more whatever and that if we don't get new things our lives are going to be worse off---the ultimate lie of consumerism.

This vicious cycle of materialism where we'll never be satisfied until we get the new iPhone, the new North Face jacket (or whatever stupid clothing brand is popular now), the new Amaxon Alexa thing (it honestly boggles my mind how people can rationalize buying such a product) isn't making us any happier---it's making us fucking miserable.

And not only that, the huge carbon footprint created by (mainly) tech and clothing companies to MAKE their products (it's very real, you can do your own research) are contributing (greatly) to the global warming crisis we have on our hands.

Think about that the next time you plan on buying a Patagonia jacket.

[cryskiiim]

beautiful video -- opens my eye to this harsh reality that I've never taken the time to learn more about.

[matthewtran]

I am learning this at school at the moment

[Odseparator]

Fair Trade should be obligatory! Rich people treating others like replacable tools to gain more money. This absurd should be stopped!

[tobyespiritu]

Thanks for parting up with CNN ten i have been watching CNN 10 and student news for 1 year

[abracadabra]

Even if it is as ad, the message doesn't change.

[frost]

This wasn't informative, this was an emotional extended commercial

[HannahHinze]

Fair Trade is a crucial step we must take in moving forward. If we ever want to empower the rest of humanity, not just those of us in wealthy nations, we must pay a fair price for the product we're receiving, instead of trying to squeeze out a few dollars in savings at the expense of others.

[ranggiarohmansani]

guys, at least Patagonia give their 10% profit for environmental cause, and encourages other businesses to do the same.

[kawaii]

Shop smart, shop sustainable, and know where your products are coming from.

[warmac]

This is why, I appreciate the things I have, the clothes, comic books, video games, anime collectables, and much more! Never give your humanity for stupidity!

[Onneukbaar]

End the capitalist oppression of the workers

[edgykoala]

yeah but who can afford patagonia...just slap fair trade on the label and hike the prices up so that rich people can feel better. Wonder where all the rich people buying fair trade get all that money from. Id love to see any of those people wearing the clothing they make rofl.

[HelloOnepiece]

I dont know that people shouting things here like: "They are slaves, stop it they are still suffering" and "Let's destroy capitalism" does it for fun or they just dont understand how economy and fair trade works