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#1 'AI, Big Data and Me' - Laura Cram
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About Laura Cram:
Laura Cram is a professor of European Politics at the University of Edinburgh and the head of the NRLabs Neuropolitics Research lab. In her research, she examines how insights from psychology, information science and cognitive neuroscience can help to explain political behaviour and policy processes, using experimental approaches like fMRI brain scanning, behavioural games, face-emotion coding, eye-tracking, physiological hormone testing and big data analysis. She is a regular media commentator and her group's work has appeared on the BBC Daily Politics Show and as part of the BBC MindGames documentary, among others.
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About the event:
Facebook, Google, Amazon and other websites, financial services companies and even home utility suppliers (through smart devices) are capable of collating vast amounts of personal data. But do we, the society, know what data they collect and what it is used for? Personal data is a commodity that can be sold and bought and used for marketing purposes, but also to manipulate election outcomes and restrict access to services like healthcare or housing. It has been shown that content customised using this data can be used effectively to influence people’s personal beliefs and choices.
Do you know how your personal data is used? Do you know what control over your personal information you have? Come and find out.
Laura Cram is a professor of European Politics at the University of Edinburgh and the head of the NRLabs Neuropolitics Research lab. In her research, she examines how insights from psychology, information science and cognitive neuroscience can help to explain political behaviour and policy processes, using experimental approaches like fMRI brain scanning, behavioural games, face-emotion coding, eye-tracking, physiological hormone testing and big data analysis. She is a regular media commentator and her group's work has appeared on the BBC Daily Politics Show and as part of the BBC MindGames documentary, among others.
_
About the event:
Facebook, Google, Amazon and other websites, financial services companies and even home utility suppliers (through smart devices) are capable of collating vast amounts of personal data. But do we, the society, know what data they collect and what it is used for? Personal data is a commodity that can be sold and bought and used for marketing purposes, but also to manipulate election outcomes and restrict access to services like healthcare or housing. It has been shown that content customised using this data can be used effectively to influence people’s personal beliefs and choices.
Do you know how your personal data is used? Do you know what control over your personal information you have? Come and find out.
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