Pitch Anything, by Oren Klaff | Part 1: Set The Frame | Animated Summary | Between The Lines

Pitch Anything, by Oren Klaff | Part 1: Set The Frame | Animated Summary | Between The Lines

The main reason that when we pitch and our ideas don't get heard is because our ideas come from our Neocortex, but are being received by our recipients Croc Brain. In this summary we cover how to set frames to take control of social situations. The Croc brain is our 5 million year old brain that covers basic instincts such as fight or flight.

Pitch anything covers the ever important aspect of making your ideas be heard and make you capable of influencing others. In part 1, we discuss Setting The Frame.

The different types of frames we will encounter in business situations are the power frame, the time frame, the prize frame, and the analytic frame. Analytic frames stem from cold cognition and in order to pitch effectively you need to operate with hot cognition.

The pitch anything formula follows STRONG. Set the frame, tell the story, reveal the intrigue, offer the prize, nail the hookpoint, and get the deal. In this book summary we cover all of the frames and how to use them to your advantage.

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[cesmode]

Pitch anything STRONG was done to perfection sir, well done.
I found this book so motivating in refining my own pitch. I only wish there more examples of pitches. They were so good the few described.
Any how you got a subscriber thanks for the content.

[JeffreyMarr]

Already read the book, how do you like it? Let us know is the comments and be sure to subscribe if you like this content :)

[MiningMe]

The Pitch Anything strategy by Oren Klaff:
S: Set the frame
T: Tell the story
R: Reveal the intrigue
O: Offer the prize
N: Nail the hookpoint
G: Get a decision

[BushaBandulu]

Where is the rest of the series? You are doing a great job.

[connectionkernel]

Thank you for creating this summary in an interesting way - such an important concept to nail.

[malsambir]

You are creating really great content. Looking forward to more videos!

[ValerieJYL]

I love everything about this video clip except for the too low too quiet voice with too loud background music. Very high quality clip!!! Thank you!

[Crussol]

Great video man, thanks a lot for this. You obviously have a lot of competition from similar styled YT Channels, but just stick with it and keep up the quality content. I'm sure you'll get a lot of more views. Cheers!

[PracticalPsychologyTips]

This is a really cool book, thanks for explaining it so well. What's the name of the background music you used? Keep up the great work :)

[kynbeo]

please lower the background music in your next videos 😢 your voice is naturally low, so there are many parts where i can't focus on what you are saying with the very distracting background music

[bharathycss]

Though the content is good, you are going too fast without giving time to digest. BG music is so loud than your voice.