Logan Paul & PRIME SUED by Olympic Comittee!

Logan Paul & PRIME are being sued by the Olympic Committee for allegedly using protected Olympic trademarks to promote Prime Hydration. The case underscores the critical importance of respecting IP rights in your branding:

Logan Paul has just been sued by the Olympic committee.

The committee has filed a lawsuit for trademark infringement for his alleged use of various Olympic trademarks to promote and advertise his prime hydration drink. Among the marks that the committee says were used by Paul's company include Team USA and the Olympic wordmark.

So what happens next?

Well, Paul will have some time to respond to the lawsuit, but ultimately, if in fact prime hydration was using these marks without consent, there's a likelihood that a court would probably enjoin Paul from further selling and distributing the prime hydration drink. What's more, the committee's lawsuit seeks millions of dollars in damages, saying that Paul has profited both before and after learning that the committee had rights in these marks.

We'll be keeping an eye on this one for you, as well as any other IP issues that arise as the Olympics are almost here upon us. Stay tuned.