Fast Food Usability Study: Guerrilla User Testing

UX impacts conversions. Senior UX designer for Bitovi, Marc Madjaric, conducted several guerrilla tests on a variety of fast food restaurant apps. In this video, he shares his findings. See which app features lead to the most cart abandonment and unexpected tweaks that lead to upsells.

You can read more about Marc's guerrilla user testing in his blog articles, linked below.

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