Teaser Propaganda - Case Site Cocriativo (English Version)

The project, based in the concept of crowdsourcing, is a first in this segment of advertising agencies, and is one of those ideas that involves people around a central cause and increases the participation of those people already within the dimensions of the brand. Teaser Advertising decided to transform every one of its fans into a huge creative force and set the challenge of creating the agency's new website together. Beyond the relationship created within the online community, this massive brainstorming session served as a crowdsourcing experiment between the agency and the market.