The State of Retention Marketing with Ankur Gattani

Welcome to the State of Retention Marketing Podcast! On this show, we engage with leading founders, marketers and growth leaders to demystify the why, what and how of user engagement and retention.

The last few years have led to explosive growth in mobile and data penetration and it’s ripe with opportunities to build massive consumer-tech businesses out of India. The grow-at-all-costs mindset was fuelled by acquisition, and as the ecosystem matures, the focus on building the right way, for the long haul is back and growing.

User Retention is a crucial but often overlooked aspect of growing a successful business. Leaders don’t always see it as a priority and the talent supply is still nascent. We want to change that.

Let’s dive in as Ankur Gattani - who’s leading growth & marketing for WebEngage, hosts these conversations with different industry leaders, draw out nuances, frameworks and insights from the guests and share his thoughts and learnings alongside.

With The State of Retention Marketing, we hope you can take back some valuable insights to prioritize user retention in your growth journey or to build a more robust execution playbook on the data, tech and people side of things.

About Ankur Gattani:

Ankur has dabbled in multiple spaces from mobile product management to venture development in a Rocket Internet backed Diamond business, onwards to leading global CRM and then a beverage FMCG business. He’s now onto his next stint to demystify MarTech & help business leaders scale via retention led growth.