The Flamin' Hot Lie (explained)

DISCLAIMER: Some of the imagery used throughout this video is dramatized.

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For decades, Richard Montanez has been known as the man who invented Flamin' Hot Cheetos.

His legacy was a viral sensation, and millions of people were inspired by his story.

However, in May of 2021, Richard's account came into question after an article was published by the L.A. Times.

Did Richard lie? Was the entire story made up? Who ACTUALLY invented Flamin' Hot Cheetos?

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The material used in this video is meant to be used for educational purposes and fall within the guidelines of fair use. For all inquiries, questions, and complaints, please use the email in the "about" page on my channel.

[zackdfilms]

SMALL CORRECTION:

At 8:27 I mention that Richard worked to develop the "Sabritas" line.

The product line Richard worked on was actually called "Sabrositas", (not the same thing as Sabritas). Sabrositas was a line of products pitched specifically at the Latino market in the Los Angeles area.

[justkalli]

This is the kind of guy I would actually listen to if he was a history teacher

[cerarjozze]

Thanks for sharing, I saw the title before watching the movie and I'm glad I watch it afterwards because it was so enjoyable without the knowledge you dropped here! I know these movies about popular products of days past are now a big trend (Jobs, The Founder, BlackBerry, Air, Flamin' Hot) but I guess they're all cashing in on OLD GLORY. We all know Cheetos are bad for our health, and when consumed with Mt. Dew sh*t really hits the fan... But I guess it's nice to be inspired in this greedy corporate mess of a World we've found ourselves in. Also they did tell an inspiring tale of getting your life straight and transcending the places that hold us.
Still, it is written that the truth shall set us free, so a big thank you Zack for setting us free!

[stev]

This ended so abruptly I feel like there’s so much more to the story left to be told. Who was this woman then and what is her story? If she’s the inventor then why wouldn’t that information be covered in this video if it’s what you started the whole topic with. Come on bro, don’t turn in unfinished assignments.

[benny]

Please keep doing full videos they’re so good!

[Galaxxymeeps]

You left out one important question. Wtf is Lynn?

[bhbjvgvfcgfcbvbbvhcfcgfc]

I feel like Cheetos just used this guy to make this "feel-good" story to gain more traction and get more customers.

[lolettoa]

Fritolay defending him is understandable considering his story is very glamorous and puts the company in good light and gives a better image, so really the company defending him doesn't add much, but the fact that none of the executives remember him is a big red flag.

[TheRobinRedbreast]

The woman who says she created flaming hot Cheetos... Did she ever say how she came up with the idea or the recipe? Did she also say how she got it through the company and how she got it approved? Was she anymore than a person sitting at a desk saying oh that was my idea?

[vesh]

This is a twist I didn’t expect :/, no reason to take credit for other peoples inventions

[zaidsoldier]

Now this is a problem everywhere. Someone takes credits of someones invention and then get famous. Unless the inventor speaks up. People just want money and attention. This is a problem which is global.

[rage_roxy]

It’s nice to see your face. I’m always watching your shorts.

[QwerYT]

This doesnt cover how he went from a janitor to an executive, if he didnt invent them then how would he ever have become famous?

[KioloSage]

That title is amazing. "The Flamin' Hot Lie"

[Still_DeeK]

In the movie one of the execs said there was already a hot chip on the market and it wasnt doing well when the ceo was telling him to use richards flavor. She failed, he Succeeded solely off if flavor and targeting his own people for a specific market.

[Da_Bludster]

This guys voice sounds so suspenseful like we’re in a horror movie

[heroedeleyenda]

8:27 found an error in your research.

Sabrítas is not just a line of frito lay products.
Sabritas is the mexican counter part of frito lay.
All frito lay products used to be sold in mexico as "sabritas"
It could be that they let this guy handle the introducción of "Sabritas" products in the united states, because even though "sabritas" and "frito lay" are the same thing, they are now sold in the US as separate products, probably bc mexican customers would prefer to buy the labels they are accostumed to. (Sabritas also has unique lines of chips that frito lay does not)
But he 100 percent did not come up with "sabritas"

[dabhai]

How can janitor become director without doing something unique

[sabrinaleedance]

The company dances around the truth because having a rags to riches kind of story like a janitor came up w the idea for a huge hit product is very inspiring and VERY good marketing. It doesn't sound S exciting when you say he invented flaming hot popcorn haha

[fIorisss]

these full lenght vids are really really good, you should keep doing them!!