Using Data to Support Thought Leadership | Know This or No to This

In this episode of Know This or No to This from SAS, Zontee Hou, head of strategy at Convince & Convert and founder of digital marketing agency Media Volery, discusses thought leadership and how it is vital to building trust. How do you develop content that your audience needs, considers valuable and considers thought leadership? Start with the data. Focus on the "missing stat – the number your customer is looking for to make their case, but they can't currently find. Find those data points your customer is seeking out and create content about it.

About the Series
It’s hard enough to keep up with all the changes in marketing today, let alone tell the difference between a pivotal moment and a passing fad. So we invited some of the most influential opinion leaders in marketing and CX to weigh in on today's trendiest topics.

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