Amazon Aggregator News: Thrasio Rasies $750-million MORE in Funding

The Amazon Marketplace roll-up play is well and truly underway. In the latest development, Thrasio — one of the biggest and earliest movers in the market to consolidate third-party sellers on the platform, with the promise to provide better economies of scale to manage and grow those businesses — announced that it has raised another $750 million at a valuation that could be between $3 billion and $4 billion, or higher: a spokesperson would only say it was “less than $10 billion.”

The funding is being led by existing backers Oaktree and Advent, and it includes participation from previous unnamed investors. (That list of equity backers has included Peak6, Western Technology Investment, and Jason Finger, the co-founder of one of the early players in food delivery startups, Seamless.)

Thrasio said it will be using the money to continue its rapid pace of buying up more third-party sellers in the “Amazon FBA ecosystem”, a reference to smaller merchants that sell and distribute their products using the “Fulfilment By Amazon” service from the e-commerce giant.

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[alexharvey]

This is scary. What about the solo guy like me with a small/medium sized private label brand? Am I screwed? Should I start looking into selling my brand? I’m ok with making low 6 figures a year, I’m fine where I’m at.

[AdamHeist]

It's going to be fascinating to see this space transpire.

[meesum]

Smaller sellers, like myself, have to up our game fast

[gee]

I have just spent months and months learning the ins and outs of FBA, Helium 10 etc and am literally just about to launch my PL product. Do you think it's game over for the likes of us smaller players ??? this looks like big business just blowing us all out of the water.

[tedward]

Think there's an opportunity for segmentation within the Amazon ecosystem to designate smaller brands as "small business owner'"? Maybe a way for the consumer to differentiate the listing of one of these aggregators and those that are truly small businesses. I think the consumer would care about that. There's a lot of goodwill towards SMB and it might translate as a way to fight against a half dozen aggregators controlling 90% of the brands. Makes me think of Luxottica.

[SpudRud]

Hey, how do I invest in thrasio 😂😂 lol

[emanlosangeles]

Great video! What are you thoughts on exit strategy for current Amazon FBA sellers? I know sellers can sell their Amazon FBA business for anywhere between 3-5 years of annual profit as of 2021. Do you think these aggregators will push this up to 5-8 years of annual profit within the next 2 years?

[ProudSkittles]

if i aim to get first place in the sub category with enough differentation, should i keep trying to release new products? (private labeling from alibaba) when will it become that they will completely take over?

[vihanasowpa]

Hi please suggest me your video to know completely about selling on FBA and how to be a prime (prime delivery) seller ?
If I choose standard plan I won’t be able to sell on prime is it ?