“In Their Shoes” - Takeda's use of patient insights & technology to educate on burden of disease

Whilst visiting the Takeda HQ recently, we spent some time finding out about their "In Your Shoes" initiatives which aims at educating employees about what its really like to be an IBD patient.

eyeforpharma’s youtube channel now broadcasts the best presentations, chats and interviews from our conferences.

eyeforpharma’s mission is to make the pharmaceutical industry more open and valued. Our conferences are where leading minds gather to discuss and share strategies that drive value for patients and shine a light on pharma excellence. Look for talks on patient-centricity, multi-channel marketing, value-added services, real-world data and sales force effectiveness.