Introducing: TEST & COMPARE (aka Thumbnail A/B Testing!)

Hello Insiders! We're excited to announce early testing of a long requested feature: Test & Compare (in other words- A/B thumbnail testing). While we're still in the early stages, our goal is to launch the feature broadly next year.

Let us know what you think and leave us your comments and questions below!

Links:
-------------------------------------------

🔍 MORE GREAT RESOURCES FOR CREATORS 🔎

Want to be considered to help us build a better YouTube please sign up here:

We have 2 official YouTube channels that will also be helpful. Check them out!

-------------------------------------------

👕👚SWAG 🎽☕

100% of the proceeds automatically support Red Cross

-------------------------------------------
Remember, by commenting here or submitting Unlisted video links to email aliases associated with the channel, your comments, videos and username may be used in an upcoming video.

Creator Insider is an informal YouTube channel to share information from the YouTube Creator technical team with the wider Creator community. We will feature different people talking about the products they work on and changes we are making so you have more context.

[lingualizer]

YES YES YES LET'S GO! Been waiting for this feature since 2019 when it was announced! Thank you so much, this made my week!

[JarrodsTech]

Awesome, have been waiting for this one! So how do we get in the beta? 😅😅

[xjet]

Time for another long-requested feature: the ability to exclude shorts from search results. There are now so many shorts that they pollute the search results and, in some cases, make them useless. You can filter by "4 to 20 minutes" which will leave out the shorts but it will also leave out a whole bunch of longform content that is shorter than 4 minutes but in 16:9 landscape format and which can be quite valuable. We know YT wants to force shorts onto its audience but it's about time you considered that not everyone wants shorts in every search result.

[DannysAquariums]

When will we get an update on this? None of my friends have access to this yet, when will it expand to a bigger group?

[ffy]

I think they forgot to roll it starting this year huh?

[unpiccolocuore]

Great feature, the only left thing is a tablet layout for YT Studio with more advanced features from the web. It is the biggest Google app left behind of tablet implementation.

[Kadz]

Is there going to be an option to see the click-through rate for each thumbnail instead of only the watch time?

[yuckyhamsandwich]

Why this will be an incredible tool for content creators!!! How amazing. Thanks YouTube

[LiquidRetro]

Wow I would have hoped it would roll out sooner than sometime next year. We still have 6 months left of 2023

[RomelDamocles]

This is a good idea I can't wait to try this new features

[WingoverUHD]

Thank you! Always wanted this but could never justify paying tube buddy's exorbitant price for it.

[SloggerVlogger]

April 2024 and still no sign of Thumbnail A/B Testing. Even big channels don't all have the option, as some might think.

[tayzonday]

Fantastic! It is GREAT to have this feature natively!

[JonathanWinbush]

This is pretty dope will definately be taking advantage of this feature 🤙🏿💪🏿

[itcamefromabox]

YES!! THIS IS HUGE!!! Been waiting so long for this. Please keep implementing more A|B Testing related features!

[randomfrankp]

Well the execution seems to miss the bar completely...we don't pick winners of a thumbnail by "Watch Time" as your video shows. The more important data to analyze a successful thumbnail would obviously be Click Through Rate.

[prettyestnails]

Yesss thank you!! I'm so excited for this 💜

[JustRolledIn]

Can't wait to try this out! Been looking into this for the past couple of months.

[BossGarage]

Finally! There should be a option for automatically choose the WINNER thumbnail after x hours of testing.

[JasonParkerMagic]

Thanks for sharing an update on this feature! And would LOVE to have CTR column in there too... not only watch time. 🙂