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Content Supply Chain: Understanding Workflows and Processes
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This is a snippet of "Improve Marketing ROI with Content Strategy."
In this insightful talk, delve into the heart of digital transformation with expert advice from Andy Mullings, Global Director of Bluprintx at the CMO Summit 2023.
During Andy's “Improve Marketing ROI with Content Strategy" session, he discussed:
- Challenges in the content supply chain
- People and culture – the foundations of a transformational success
- Leveraging Adobe’s integrated suite for mapping processes and implementing technology
- The staggering performance gains and prospects
In this video, you'll learn the crucial lesson shared about understanding your workflow and processes before integrating cutting-edge technology. Discover why simply relying on workflow management tools isn't enough – broken processes must be fixed before automation can truly enhance efficiency.
In this insightful talk, delve into the heart of digital transformation with expert advice from Andy Mullings, Global Director of Bluprintx at the CMO Summit 2023.
During Andy's “Improve Marketing ROI with Content Strategy" session, he discussed:
- Challenges in the content supply chain
- People and culture – the foundations of a transformational success
- Leveraging Adobe’s integrated suite for mapping processes and implementing technology
- The staggering performance gains and prospects
In this video, you'll learn the crucial lesson shared about understanding your workflow and processes before integrating cutting-edge technology. Discover why simply relying on workflow management tools isn't enough – broken processes must be fixed before automation can truly enhance efficiency.
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