Nike Sales Are Plummeting (Here’s Why)

Nike has dominated the shoe game since the 1980s, with their products found in almost every home. Today Nike represents 38% of the total shoe market, making it by far the most popular brand. However, recent data shows a concerning trend: Nike's sales are plummeting and their stock price has fallen by about 60% from its peak. Meanwhile, newer brands like Hoka and On Running are gaining popularity.

This raises some important questions: Is Nike losing its position as the most popular brand? And why are their sales dropping?

In this video, I'm going through the data to explain exactly what's happening and how things have gotten so messy and I'm going to do this in a quick and concise manner.

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(Nike Sales Are Plummeting (Here’s Why))

Disclaimer:
The information in this video is general information only and should not be taken as constituting professional advice from Cory Shanley. You should consider seeking independent legal, financial, taxation or other advice to check how the information relates to your unique circumstances.

[TheJoejan]

Resellers destroyed the entire sneaker enthusiast’s experience. Unable to obtain a pair of sneakers and then having to pay double or triple the original retail price ruined the experience.

[nitishchaudhary]

I will always prefer buying shoes in-store rather than online.

[jaycool]

Nike lost focus of their core customer. They spent too much time catering to sneakerheads and resellers with Tinker designed hype sneakers and classics from over 30 years ago that they lost sight of their core customer and what made the company what it is today. Runners and their average customer who works out. That allowed Hoka and On to eat up some of Nike's market share. But their market share is big enough, and they're dominate enough as a company to where they can turn it around easily. But that also doesn't take into account of sneakers becoming too expensive for cheaper quality sneakers for the average consumer and sneaker head and saturating the market with hype sneakers that are too pricey. They saturated the market with dunks and Jordan 1's of different colorways but not the colorways that mattered like the Breds, black toes, and Chicago. The lack of innovation comes from Nike's overall loss of focus. But because of these high prices, UAs aka counterfeit aka fakes have flooded the worldwide market. They're produced in their own factory's backyard shipped out to countries all around the world. So Nike has many problems they need to address.

[Yui-xpqq]

At least now stuff like jordans are pretty affordable unlike a year ago when everything was sold by resellers for crazy prices

[jeek]

Nike overpriced everything and more on hype fashion rather than pratical and cost

[currycowboy]

Never heard of Hoka and the other one. Also not from the US so purchasing online is the best option for me

[olic]

It was a time. They are paying billions for athletes and now i need to buy basketball sneaker for 200 $. No thanks you can go down.

[clevername]

Nike makes fashion shoes. Sports poser fashion. For example, ACG which is their outdoor like hiking brand makes absolutely useless hiking shoes. They look cool but i would never rely on them for a grade 5 scramble up some wet rock or canyoneering. I have serious sport shoes for that. Nike makes fashion, that is all. Fashion comes and goes, but good gear is timeless. Nike does not make gear...

[patientzero]

I don't own anymore Nike shoes and went to other companies.

[equinox]

Nike stopped making good shoes and just released endless colourways of the same shoes 😴😴😴😴

[CTBN]

No discount or incentive points system offered to members.
To avail for free shipping here in Oz, you got to have on your cart at least US$180 which is way too high.. other retail outlets have free shipping straight off.
Nike being swamped by other brands when it comes to super-foam technology and construction in running (which is how they began and a big staple besides basketball, tennis, golf etc.)

[coolbuddydude]

Nike definitely peaked. It will never return to the resale era highs.

[antonioromulodelcarmen]

Sneakerheads grew old. Younger generation don't have money. Nike did not innovate and still believed in “Air”. Nike focused more on advertising and politics rather than improving their shoes. Overpriced and underperforming. Just a few reasons…

[ZebbMassiv]

Interesting. I just started collecting them.😂

[patientzero]

Why ruin the model that are making you money?

[me_meyou_youus_us]

Some Nike shoe will break after 2 months this why I don't but them anymore, Adidas, Puma and Brooks simply do not. And their shoes are to narrow. Nike are cooler looking but as I get older I really do not care about that.

[megamega]

Maybe some people are boycotting Nike because they're USA brand?.

[alexanderortega]

Nice vid but switch up your flow. Every sentence sounded the exact same because the inflection of your voice started higher and tapered off toward the end. It’s harder to stay engaged when u sound like a robot on repeat