iCompSet - Free Hotel Benchmarking Platform

iCompSet - Free Hotel Benchmarking Platform For Global Hotels & Resorts

iCompSet allows hotel benchmarking its business performance against the competitors and understand its position in the market. This will help the hotel to set a right strategy to maximize its business performance.

Hotel Benchmarking Indexes
1. MPI (Market Penetrition Index): measure your hotel´s occupancy compared to the average market occupancy levels. This tool helps the hotel to see its position and performance in proportion to the competitors and the market in general.
Formula: MPI = Hotel Occupancy % / CompSet Occupancy %

2. ARI (Average Rate Index): measures the performance of their ADR compared to their CompSet (Competitive Set) during the same period. CompSet is a group of hotels competing with each other directly or indirectly.
Formula: ARI = Hotel ADR / CompSet ADR

3. RGI ( Revenue Generation Index) compares your hotel's RevPAR to the average RevPAR in the CompSet. It is used to determine whether if a hotel is gaining a fair share of revenue compared to its CompSet.
Formula: RGI = Hotel RevPAR/ CompSet RevPAR

4. TRGI (Total Revenue Generation Index) compares your hotel's TRevPAR to the average TRevPAR in the CompSet. It is used to determine whether if a hotel is gaining a fair share of revenue compared to its CompSet.
Formula: TRGI = Hotel TRevPAR/ CompSet TRevPAR