Connected Device Markets: Embrace the Chaos

The fluidity of Internet of Things (IoT) and connected device markets creates tremendous opportunities for vendors, but the rapid pace of change risks negating vendors’ attempts to capitalize on short-term opportunities instead of building their long-term strategies.
A winning strategy focuses on understanding the drivers behind changing customer behaviors and device use cases and incorporates understanding of services and software to form a powerful value proposition for consumer and commercial connected devices.

On Monday, July 20, 2015, TBR Analyst Jack Narcotta hosted a webinar analyzing insights from TBR’s Devices and Platforms Benchmark. Narcotta assessed consumer and commercial connected devices, wearables and IoT. He then fielded questions from the audience.

Questions for discussion included:

• What new trends are influencing the computing device (PC, smartphone and tablet) market?
• What new vendors and products are influencing how consumers and enterprises purchase and use connected devices?
• How will vendors approach this segment of the connected device market? What metrics or guidelines will they use to gauge their chances of success or failure in this market?