Avyun

The process of turning grapes into wine served as an inspiration to create this bold, yet minimalistic design.

We see how red wine flows through the vessels of the grape leaf, just like blood flows through its vessels. This represents the craft of winemaking – grapes becoming wine and giving their energy to the final product, the same way the blood gives energy to the human body.

Avyun is an old, beautiful Armenian word that means "energy." It ideally expresses the essence of this brand.