NGH#10: Malthe Cederborg, Group Chief Digital Officer at Miinto

Focus on performance marketing: Miinto achieved explosive growth in less than a year

Nine months ago Malthe Cederborg joined Miinto with a clear vision for how to create higher revenue. Through a variety of changes and tweaks to the digital marketing method he has helped Miinto to impressive results.

"We try to deliver a better and better customer experience every day – spend money wiser and improve our product as well."

Those are the modest words from Malthe Cederborg. In his short time at Miinto he has helped spur a 42 pct revenue growth - and a 33 pct uplift in Return On Ad Spend.

The recipe has been performance marketing and a focus on finding what works and amplifying it. For example the share of marketing spend for digital has increased from 30% to 90%.

Watch him explain his approach in the video.