How to Say German Brand Names like Germans Do

There is no "s" at the end of Aldi, Adidas isn't pronounced how you think it is, and the BMW in BMW probably aren't the words you associate with it. Today we go through German brands and how Germans pronounce them versus how Americans pronounce them.
Filmed in Bamberg, Germany
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Copyright Mark Wolters 2024

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[przemysawpabianczyk]

Bayer has actually nothing to do with Bavaria. While Bayer in German means a Bavarian, in case of the farmaceutical company it's just a family name of the founder who was born in Wuppertal in Nord Rhine-Westphalia, which is completely different part of Germany.

[jocelynwoltersworld]

I love that you had to finish the Haribo jingle. Lawd, they are the best with earworms...another word I love to say with German pronunciation!

[sl]

Thank you Mark.
Hope I get to make use of your enlightening 'how to say in German' on a future trip.

[drottercat]

Educating the public to be more cosmopolitan consumers of commercial brands - what an illuminating contribution to the study of contemporary culture! It used to be "Learn German so you can read Kafka in the original", now it is "Learn how to pronounce BMW like a German". Priceless.

[TheECSH]

lived in Germany for 4 years. This brings back memories. Living in Germany has its pros and cons, but gosh I miss it so much.

[HeatherGemmen]

Fun video! For the record, Americans in some places of US add the "s" to the end of a grocery store or other retail establishment, especially if it has a family name. Here in Michigan (and other states), we have a great store named Meijer. It's Dutch. What do we say when we're going there? "Meijers." Been doing that since I was a kid in the 1970s: "I'm going to Hendrik Meijer's store."

[abgekippt]

This reminds me of my German grandmother and how funny she pronounced the name "Woolworth" in German 😄

[ChocolatC]

Haribo is actually an acronym: HAns RIegel BOnn, as the founder was Hans Riegel from Bonn 🙂

[darlataddeo]

Proud to say I know most of these! Leaving to very soon to see our German friends for another great holiday!

[matthiaslipinski]

Danke für das Video, soviel Zeit musste sein. 😮

[paulkoza]

I visited the Haribo factory in Uzes, France. I believe it is the only production location that has a museum attached. Very interesting and worth a visit, especially if you have kids.

[DiegoGonzalez-icsi]

This is super interesting, I am realizing that in Mexico we say them mostly correct; i would have expected german and english pronunciation to be more similar than german and spanish

[HotelPapa]

ah- di-DAS; the stress is on the last syllable. Named after Adolf (Adi) Dassler.
There were actually two brothers Dassler, but the got in a fight. so the other brother founded Puma...

[Zodia]

I am an American of German descent and this video is for someone like me who doesn't want to dishonor my family history and never got taught German lol (I only know a few words lol). Thanks Wolter. I knew a bit about the Volkswagon (since one of my ancestors is from Wurges, which is outside of Frankfort), so I knew about the W sounding like a V, but I did forget that the V sounds like an F.

I have heard Porche being said both ways here. One of my old HS classmates had that name and the E was pronounced that way.

Gesundheit is something I say naturally all of the time lol. It is one of the words I grew up learning lol.

But yeah it's nice to see I've gotten a few of these words right like Fanta, you find this in a LOT of fast food joints and amusement parks and restaurants here in Texas and that's how it's pronounced here.

[jessysch]

Hi, first I like to tell, I enjoy your Videos 😊 Adidas - I don‘t know if you knew - stands for the founder Adolf nickname„Adi“ Dassler and Haribo was founded from HAns Riegel in BOnn … Little funfakt😅 by the way

[SarahRenz]

Adding an apostrophe-s is a very US Midwestern thing. Here in Illinois the biggest grocery chain is Jewel-Osco, and so many people will say, "I'm going to Jewel's; need anything?" 😄

[frederikd]

Hi Wolters, It actually proves how similar Dutch is to German. Most names are pronounced the same way in Dutch. 😁

[donutdude]

If you happen to visit Germany's neighbor Austria, it's no longer Aldi, it's Hofer.

[paholainen]

I've been studying German for a long time. I get tired of hearing these words mispronounced in my country- Australia. Thanks for making this video

[elidi]

When ordering a beer, just refer to the amount and/or the type of beer you want and you'll be fine 😉
=> eine Halbe (= half a litre), eine Mass (= 1 litre)
both usually for Helles or Export
=> ein Helles, ein Dunkles, ein Weizen/Weißbier, ein Pils, ein Radler, ein Alkoholfreies - and the list goes on...
The type of glass often depends on the beer.