How to Do Google Ads Keyword Research (2025 Step-by-Step TUTORIAL)

Finding the right keywords is the foundation for any successful Google Ads campaign. In this video, I’ll use one of my clients, Northbound Gear, as an example, and show you how to use Google Keyword Planner and the Search Terms Report to build a list of high-impact keywords that drive results.

Watch this video to see how to identify high-performing keywords, and build a keyword strategy that drives traffic and conversions

📌 Timecodes
0:00 Basic Business Understanding
2:32 Keyword Planner
10:56 Search Terms
11:42 Keyword Stats

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