Our Guide To Spec Commercials (Part 1) - The Creative

Let's do this thing! Here's the first of a 4 parter, breaking down the pre-production and cinematography of this recent spec project.

Let us know if you like this format, and if you'd like to dive deeper into any specific aspects.
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Time Stamps:
00:00-00:19 Intro
00:19-00:30 Video Breakdown
00:30-01:13 Long Term and Short term goals
01:13-02:04 Finding your Niche
02:04-02:14 Setting your Goals and Intentions
02:14-02:50 Figuring out your deliverables
02:50-03:23 Maintaining your creative control
03:23-03:49 Locking in the creative
03:49-03:58 Practice making briefs
03:58-04:40 Brief your Client
04:40-05:16 Ask questions
05:16-06:23 Loop in your team
06:23-06:35 Outro

[daniellebaxter]

Watching again, such a helpful video - thanks as always 😄

[anthonyamedia]

im so happy that this isnt just a tech breakdown and is about the creative process too!
Great work Tenfold!

[mgvisuals_]

Fire video ! Got my first big fashion shoot coming up. Deff gonna use these tips

[CVIN]

This is great content for creators! Thank you

[daniellebaxter]

Ou I love the example of a directors treatment, new learnings! So, would this be just very high-level to get your ideas and feel on paper then once aligned with the client you go deeper into the details? 4:17

[starterpvck]

Thanks for creating this series! I recently shifted focus in my company to fashion films so this is great, can't wait to film my upcoming spec! Also, do you ever get hired afterwards from the companies that you did spec work for? Or do you use it as a portfolio for similar companies?

[guidedvisionsmedia]

We need part 2!! How do you guys cover expenses for spec ads with your clients?! I know it’s “free” but I was just wondering how you go about that process since there are some small expenses on projects like these