The Lazy CEO Podcast - How CEOs Can Grow Their Business with a Podcast

In this episode of The Lazy CEO Podcast, host Jim Schleckser dives into the world of podcasting as a business tool, exploring how it can drive growth and success. Jim welcomes Seth Greene, an expert in the field and co-host of The SharkPreneur Podcast. Seth shares his unique approach, highlighting that podcasting isn't about getting millions of downloads or sponsorship revenue. Instead, it's about building relationships with guests and leveraging those connections for business success.

Seth explains that the key to podcasting for business growth lies in focusing on two types of guests: potential clients and joint-venture partners. By engaging these individuals in meaningful conversations, podcasts can convert them into clients or referral partners, creating long-term business opportunities. Seth emphasizes that the goal is to establish trust and build a rapport, making the podcast a tool for relationship-building rather than just content creation.

Sponsor for this episode...

This episode is brought to you by The CEO Project.

The CEO Project is a business advisory group that brings high caliber, accomplished CEOs together.

Our team of skilled advisors is comprised of current and former CEOs who have run both public and private sector companies across multiple industries.

With our experience and expertise, we guide hundreds of high-performing CEOs through a disciplined approach that resolves constraints and improves critical decisions.

The CEO Project has helped high-performing, large enterprise CEOs with annual revenues ranging from $20M to over $2 billion to drive growth and achieve optimal outcomes.