Trademark or LLC... Which Comes First?

In today's video I answer the question of what to do first in your business, register a trademark or form an LLC?

Both trademarks and LLC's have very real, very tangible benefits to a business owner, but when it comes to deciding which to invest in first, the answer (in my opinion anyway) is quite clear...

0:00 Introduction
1:24 Overview of the Video
2:29 What is an LLC?
3:23 What is a Trademark?
5:57 Trademark Benefit #1
7:09 Trademark Benefit #2
7:57 Trademark Benefit #3
8:35 Trademark Benefit #4
9:15 Break Time
10:06 My thoughts on this topic
13:32 Additional resources

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ABOUT JIM
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Jim Hart is a trademark lawyer, entrepreneur, Youtuber and online business coach. Jim created the LOCK it Down® (legal) Protection System, which has helped hundreds of online entrepreneurs to get their legal house in order. In addition, Jim provides monthly coaching and training through his OB Foundations Membership Program.

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James W. Hart
Hart Digital Media, LLC

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[meto]

HI Jim! Thanks for all of the helpful advice that you've given me through your videos. I wanted to make sure that I understand the concept of becoming a registered trademark. Basically, you would recommend that a person starting a new business obtain an unregistered trademark first to protect the brand/business name. Then file the paperwork to become an LLC, which is needed for the application to become a registered trademark.

[iamanovercomer]

Thanks Jim. I'm just getting started with a online coffee business, then shop in NYS.
Thanks for a person not an attorney by being real 😂

[stephf]

thanks for the info! i have a question. i want to apply for a trademark but i don’t have a business address and i don’t want to have my address in a public database. is it possible to use a virtual address for my trademark? i am thinking of doing this first before creating an LLC.

[RemoteOfficeGirl]

Much appreciation Jim. Do you have a video on when you have the right to use the TM versus the R marks?

[RemoteOfficeGirl]

Thank you! Would love to know your thoughts on doing a trademark within your state first since that is quicker than the process with doing it in the US nationally? Or filing them concurrently if you can afford it so at least one is in place more quickly.

[ignacioreyes]

Is it possible to file for the trademark and then also start making my llc?

[bhllnuq]

Would your answer change if you operate in a higher risk environment - ie Accounting/Financial services/Health services etc (liability is higher = LLC higher protection)

[estefaniajaramillo]

Love this it is very helpful but why are you blinking a lot ?

[martinachoi]

What? It takes 12-18 months to get a trademark? I thought it was just a couple weeks🥲