Data Management Platform: 5 Key Steps to Building Your DMP Business Case

Darrell Cypress, SVP & Chief Strategy Officer, at Astadia explains what DMP is and why you need it! Building the business and Five Key Areas to building your DMP Business.

Although marketing leaders who use DMP report that the technology often pays for itself in less than four months, many others say they are having trouble securing budget and stakeholder alignment.

In this webinar, Astadia Digital will show you a 5 step approach for demonstrating the value of DMP to senior leaders to make the entire budgeting process easier. We’ll explain what DMP is, what it does, and how it creates value, but more important, we’ll show you how DMP can:
• Help you save 20% or more on your advertising expenses.
• Reduce data costs by up to 50% while doubling rates for new leads.
• Help you find new customers and markets for your products and services.

More About Darrell Cypress, SVP Digital Strategy, at Astadia:

Darrell Cypress, SVP Digital Strategy at Astadia has nearly 20 years of experience delivering large scale marketing transformational implementations across industries such as financial services, technology, healthcare, high-tech, pharmaceutical, government, and consumer goods. He is a frequent speaker at marketing industry conferences.