Analyzing Attribution Models in Google Ads and Google Analytics

Analyzing Attribution Models in Google Ads and Google Analytics may be tricky. After all, we have different opinions about this highly debated topic. In this video, we go over the six types of attribution models:

- First Click
- Last Click
- Linear Attribution
- Time Decay
- Position Based
- Data-Driven Model

We will also share some tips to choose the best attribution model for your brand during specific situations and business goals. And some guidelines to help you figure out the best attribution model for your Google Ads campaigns as well as your overall marketing strategy based on Google Analytics data!
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[francisjosephkalarickal]

Thank you @Ana Aragon for the slick video on attribution modeling. This note is coming to you from Dubai.