Understand Klaviyo Email Deliverability (What You NEED to Know)

Understand Klaviyo Email Deliverability (What You NEED to Know)

In this video, you'll learn how to improve your email deliverability to ensure your messages reach your subscribers' inboxes.

This video will cover:

- The definition of email deliverability and its importance for engaging subscribers.
- How inbox providers like Gmail and Yahoo act as gatekeepers for your emails.
- Factors that can cause inbox providers to block your messages, including sender reputation and potentially harmful content.
- The significance of engagement metrics such as open rates and click rates in determining email deliverability.
- The difference between delivery (acceptance by the service provider) and deliverability (a broader measure of email success).
- Key email authentication methods (SPF, DKIM, DMARC) that influence your email’s chances of landing in the inbox.
- Strategies to enhance your deliverability performance and achieve your marketing goals.

Timestamps:

00:00 What is email deliverability
00:21 Deliverability like a game of soccer
00:52 Why do inbox providers block your messages
01:39 Difference between delivery and deliverability

Drop a comment below if you have any questions, feedback, or topics you’d like us to cover in future videos! We’d love to hear from you.

ABOUT KLAVIYO

Klaviyo is a unified customer platform for email, SMS, and more. Unilever, Bonobos, and more than 90K other brands use Klaviyo to acquire, engage, and retain customers—and grow on their own terms.

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