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The Next Wave with Young Sohn – How the Global Advertising Industry is Navigating Change
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Well before the world was whipsawed by a pandemic, the $500 billion advertising industry was grappling with sweeping changes. New technologies, shifting demographics, atomized markets, pinpoint personalization all have made reaching highly mobile, media-saturated consumers ever more daunting. This week, Samsung President and Chief Strategy Officer, Young Sohn, sits down with Maurice Levy, Chairman of the Board of Publicis Groupe, to discuss managing a rapidly evolving global business during fiercely disruptive times and the future of advertising in a digital age.
About The Next Wave:
The global crisis has exposed the world to new threats and vulnerabilities, but also many new opportunities. Are you ready for the next wave?
Join Samsung President and Chief Strategy Officer Young Sohn as he unpacks the brave new world of technology and business with some of the leading minds driving the next economy.
FOLLOW THE NEXT WAVE:
New episode every two weeks.
#SamsungTheNextWave #SamsungSSIC #Innovation #DigitalFuture #TechForGood #DigitalMedia
About The Next Wave:
The global crisis has exposed the world to new threats and vulnerabilities, but also many new opportunities. Are you ready for the next wave?
Join Samsung President and Chief Strategy Officer Young Sohn as he unpacks the brave new world of technology and business with some of the leading minds driving the next economy.
FOLLOW THE NEXT WAVE:
New episode every two weeks.
#SamsungTheNextWave #SamsungSSIC #Innovation #DigitalFuture #TechForGood #DigitalMedia
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