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How Guinness Built a $1 Billion Beer Brand
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Dive into today's video as we unpack the journey of Guinness - from small brewery to a $1 Billion beer brand 🍺💰 Discover the history, marketing brilliance, and unique stories that propelled Guinness to become a powerhouse in the industry.
Firstly we look at the history of Guinness beer going all the way back to it's founder Arthur Guinness in 1759. We examine Guinness' growth and then look at the unique brewing process which gives the beer it's distinct flavour - revealing the secret yeast used, the way the color of the beer is derived and the use of nitrogen to give the beer it's unique taste
Next, we explore Guinness' unique marketing strategy examining how the brand got it's reputation for being a healthy beer, it's creative use of TV & advertising and the various celebrities who have been pictured drinking Guinness.
Finally we explore how to pour the perfect Guinness, Guinness' global sales performance and merger to create Diageo and take you on a tour of the Guinness factory in Dublin, Ireland!
Whether you're a business enthusiast, a marketing maven, or just a fan of great stories, this deep dive into the world of Guinness is a must-watch!
0:00 - Introduction to Guinness Beer
0:26 - History of Guinness Beer
0:30 - Arthur Guinness
0:43 - The Guinness Factory 9,000 Year Lease
0:52 - Guinness Focuses on Porter
1:04 - Largest Brewery in Ireland
1:10 - Guinness During the Prohibition
1:20 - How Does Guinness Get It’s Taste?
1:27 - Guinness Factory Beer Tasting Tour
1:36 - Secret Yeast Strain
2:02 - Dark, Ruby Color of Guinness
2:10 - Use of Nitrogen for Storage
2:23 - What is the Ball in Guinness For?
2:30 - Guinness Marketing Strategy
2:49 - Health Benefits of Guinness
2:53 - Calories in Guinness Beer
3:15 - Famous Surfers Guinness TV Ad
3:28 - Invention of Guinness World Records
3:41 - Celebrities who like to Drink Guinness
4:03 - How to Pour the Perfect Guinness
4:42 - Guinness’ Global Sales Revenue
4:48 - Guinness Merger to Become Diageo
4:57 - What Brands Do Diageo Own?
5:24 - Why Guinness is Growing so Fast
5:36 - Guinness Factory Tour in Dublin
6:03 - Why Guinness Has Become a $1 Billion Brand
LEARN MORE ABOUT OUR BRAND
SUBSCRIBE FOR MORE VIDEOS
FOLLOW US ON SOCIAL
#beer #guinness #business
Firstly we look at the history of Guinness beer going all the way back to it's founder Arthur Guinness in 1759. We examine Guinness' growth and then look at the unique brewing process which gives the beer it's distinct flavour - revealing the secret yeast used, the way the color of the beer is derived and the use of nitrogen to give the beer it's unique taste
Next, we explore Guinness' unique marketing strategy examining how the brand got it's reputation for being a healthy beer, it's creative use of TV & advertising and the various celebrities who have been pictured drinking Guinness.
Finally we explore how to pour the perfect Guinness, Guinness' global sales performance and merger to create Diageo and take you on a tour of the Guinness factory in Dublin, Ireland!
Whether you're a business enthusiast, a marketing maven, or just a fan of great stories, this deep dive into the world of Guinness is a must-watch!
0:00 - Introduction to Guinness Beer
0:26 - History of Guinness Beer
0:30 - Arthur Guinness
0:43 - The Guinness Factory 9,000 Year Lease
0:52 - Guinness Focuses on Porter
1:04 - Largest Brewery in Ireland
1:10 - Guinness During the Prohibition
1:20 - How Does Guinness Get It’s Taste?
1:27 - Guinness Factory Beer Tasting Tour
1:36 - Secret Yeast Strain
2:02 - Dark, Ruby Color of Guinness
2:10 - Use of Nitrogen for Storage
2:23 - What is the Ball in Guinness For?
2:30 - Guinness Marketing Strategy
2:49 - Health Benefits of Guinness
2:53 - Calories in Guinness Beer
3:15 - Famous Surfers Guinness TV Ad
3:28 - Invention of Guinness World Records
3:41 - Celebrities who like to Drink Guinness
4:03 - How to Pour the Perfect Guinness
4:42 - Guinness’ Global Sales Revenue
4:48 - Guinness Merger to Become Diageo
4:57 - What Brands Do Diageo Own?
5:24 - Why Guinness is Growing so Fast
5:36 - Guinness Factory Tour in Dublin
6:03 - Why Guinness Has Become a $1 Billion Brand
LEARN MORE ABOUT OUR BRAND
SUBSCRIBE FOR MORE VIDEOS
FOLLOW US ON SOCIAL
#beer #guinness #business
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