Research Profile 2: What is impact and why should you care?

Second of eight videos in a series on how to improve your research profile, reputation & impact.
The series covers:
1. Your research profile, reputation & impact, why is it so important?
2. What is impact and why should you care?
3. Getting savvy about data sources & research metrics
4. Citation analysis in the “Publish or Perish” software
5. How to get cited? The four Cs of Citation impact
6. Why (not) create research profiles & use social media
7. 7-step process to improve research reputation & impact
8. Does it matter? Some evidence. Overwhelmed? Some tips