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GfK - How to plan Black Friday 2021 | Retail Sales Strategy for Black Friday 2021
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You will already be deep in planning your #SalesStrategy and product portfolio for this year’s crucial peak weeks in November and December like so many manufacturers and retailers in the tech and durables industry. With uncertainty and constant change the norm today, perfecting your preparations for this year’s #BlackFriday sales season is more important than ever.
With many years of analyzing sales data and consumer trends during Black Friday, industry expert Norbert Herzog from GfK's Strategic Insights team answers three client questions on mastering sales and portfolio planning for 2021.
00:05 - Question 1: Despite the #COVID19 pandemic, how can sales planning be successful?
00:40 - Question 2: What is most likely going to happen in Black Friday 2021?
01:38 - Question 3: What is the biggest must-do for this year’s planning?
#GrowthfromKnowledge #BlackFridayStrategy #BlackFridayTrends
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