Nike releases full ad featuring Colin Kaepernick

Nike has unveiled its first "Just Do It" ad narrated by Colin Kaepernick.

The two-minute spot highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by kneeling during the national anthem.

The endorsement deal between Nike and Kaepernick prompted a flood of debate, with some urging a boycott of the company's products.

The Guardian on YouTube:

#ColinKaepernick #Nike #Activism #PoliceBrutality #LeBronJames #SerenaWilliams #Sport

[guardiansport]

Is Colin Kaepernick's Nike deal activism - or just capitalism? ►
Khaled A Beydoun: Nike just thrust Kaepernick back in the spotlight - where he belongs ►

[RayMak]

I think the kneeling was more of a protest. I don't think he had any intention at all to disrespect America. Don't get too sensitive guys.

[dt-vemi]

Im here to watch an ad but before i watch that ad i gotta watch the youtube ad.. HAHA

[teamtrump]

This guy love or hate him stood up for what he believes in. Respect.

[Paolo-qelc]

I’m all for taking a stand but when you run sweatshops to make more profit, don’t go trying to say you are for the people. Nike is looking at Colin as a money maker. Don’t be fooled.

[christopherspringmann]

" . . . ask if they're crazy enough!" The Look, the engaging smile. What a closer!

[solescorpionofficial]

It was never about the Flag, it was about Police Brutality.

Remember that

[MoniquePezzano]

I'm sorry am i missing something? i don't see whats wrong with this

[kevinkaruga]

Again I was brought here to watch this advert as a basis for my class assignment

[anasshahid]

Colin Kaepernick the icon, standing up to racial injustice, police brutality, thank you Kap! 👏👏👏👏👏

[jeannineterese]

We’ve gotten so caught up in the act that we’ve missed the message behind it.
Sometimes standing up for what you believe in means kneeling. 💯

[laurencec]

"-or just capitalism?" Well done Guardian, you've understood what marketing is, have a lollipop.

[nancyking]

Colin is very handsom, and I love the fro. I was so surprised when he grew this, before, he had no hair. I think people are really hating on him to much, whether they agree with his views, or not.

[miquishastraughter]

This commercial made me cry, I absolutely love it. way to go Kap!

[robelliott]

Anyone know the background music the piano? Sample where it’s from ?

[jimw.]

Love this commercial, deep and powerful.

[snaggledog]

For everyone upset over Nike and Kaepernick, just remember, last night another
cop murdered another unarmed black man who was not committing any crimes.

[ThePFD]

We're all being distracted by the real issue which is why Kap is protesting: Police brutality and oppression of minorities. You guys should be more upset that your president is only taking the way he protested into account and not the lives of his citizens. If you don't agree with the way kap is protesting that's fine, but instead of arguing about that, we should be discussing ways to fix the issue of police brutality.

[judilynn]

LOVE IT! This ad is empowering and encouraging EVERYONE to live LIFE to it's fullest - in spite of the evil that has crawled from the depths of hell all around us. Let LIFE prevail! Protest evil...stand up for LIFE.

[amadalinares]

I felt this deep in my soul, All love