Jeep - The Middle Super Bowl LV Ad ft. Bruce Springsteen

Jeep reminds us we are stronger than the obstacles in our way, and invites us to remember all the ways we are connected as Americans. Brice Springsteen takes a timeless CJ-5 on a journey to the US Center Chapel in Kansas in search of common ground. #JeepTheMiddle​

Creative Agency: Doner

​NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.

[stillcovalent]

Who looked up this video after Jeep made their clip private?

[squareprod_]

"They flip easily, so you'll be okay. Probably be okay."

[okdock]

Well I went to the chapel in Kansas and it was locked.

[stfclm]

Jeep made it private but it deserves to stay public, to illustrate to future generations what "tone-deaf" means

[samg]

What does Bruce Springsteen know about middle America?

[Dylan]

Bruce's next ad campaign is for Schwinn Bicycles...

[erickf]

man can't have a .02 BAC in the woods I thought this was America

[mrautomatic]

Does it come with a cup holder for TEQUILA SHOTS?

[sylviaplathovencompany]

Hi, I'm the Boss. And when I drive drunk, I drive Jeep. Cause the highway's jammed with broken heroes and stuff.

[soniahmath]

Who's here from Kara and Nate's video!?

[joepetroni]

Wow this ad didn’t age well…. If this is the middle we are all in trouble.

[ndn]

How was he driving during this with a suspended license

[johno]

I don't know about the US but here in Britain we don't take kindly to celebrities telling us what to do. Thankfully Bruce is not the Boss of me...

[MayorInCheif]

0:55 How the boss keeps warm while cruising around in the snow without a hat or roof.

[DreadOfKnightFX]

It’s nice to see a positive, faith-based and unifying message from a mainstream brand like Jeep. If we could all just lay aside our differences and focus on the common good, our world would be such a happier place.

[notmyrealname]

Jeep managed to piss off both sides of the aisle.

[nicholauscrawford]

The diner at 0:53 was one of my favorite breakfast spots when I lived in Colorado. It's called Davies' Chuck Wagon Diner.

[bvierville]

Looks pretty cold to actually be driving around in a jeep with no top? And don't drink and drive!

[tdolz]

Unity? They omitted Michigan's upper penninsula from their "unity" map!

[gusdad]

Bruce always sees the middle when he drives right by it, while making a hard left turn.