5 Facts About Social Media in Malta

ICON recently conducted a research report on Consumers’ Use of Social Media in Malta (2016). Here are 5 intriguing facts presented by our team!

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5 facts on consumers’ use of social media in Malta:

1. 1 in every 4 minutes spent online are spent on social networks.
2. The most popular social media channels in Malta are Facebook, YouTube and LinkedIn.
3. 56% [of Maltese consumers] are more likely to purchase products and services from brands which they follow on social media.
4. 67% of Maltese Instagram users are under 21 years old.
5. 81% [of Maltese consumers] refer to social networks at least once before making a purchase.