Django : UnicodeDecodeError: 'ascii' codec can't decode byte 0x96 in position 0

Django : UnicodeDecodeError: 'ascii' codec can't decode byte 0x96 in position 0
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Django : UnicodeDecodeError: 'ascii' codec can't decode byte 0x96 in position 0
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in 'ascii' decode UnicodeDecodeError: 0x96 Django byte 0 codec can't position :