The Rise And Fall of Loro Piana: No More Quiet Luxury!

Loro Piana, once synonymous with 'quiet luxury,' is making a bold declaration: "We’re not quiet anymore." But as this iconic brand steps into the spotlight, one has to ask—has Loro Piana found a new direction, or is it straying too far from its roots?

#luxury #quietluxury #loropiana #fashion

The Secret Behind Loro Piana's Succes
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[Jasper-nkfo]

Like many others I lament and resent these family owned, loved and carefully nurtured institutions with hundreds of years of tradition being turned into a ‘label’ and given the LVMH treatment that ultimately homogenises the industry in the search for relentless growth and market domination. The quiet luxury market - those who truly value craftsmanship over labelling - will /are undoubtedly turning quietly away.

[Manal-ji]

I am 70 years old, and was so appreciative of the clothing that I wore from Loro Piana. I felt it was the only brand left that offered timeless clothing and unsurpassed quality. I never thought of it as luxury, but rather this is how clothing should be. Luxury is a term that upsets me because, what used to be the norm in the past is now called luxury and and people who want quality have to pay dearly for it, and put a label on it. Luxury! Unfortunately

[chrissnider]

This is LVMH going after Hermes. They tried to buy Hermes but were rebuffed.

[docromy]

LVMH kills the tradition and heritage of family-owned luxury houses the conglomerate acquires.

[massimosquecco]

This is an advertising video, probably bankrolled in advance, seen the narrator lack of criticism.
In reality, the reason why I took a look to this clip was the beginning of this year scandal concerning the brand: It was reported that Loro Piana was exploiting the Peruvian community who provids their Vicuna without paying them. I didn't hear about further developments in their unfair treatment of the local laborers, and I was hoping to get some news about it in this video, especially if they were about real improvements in paying them, FAIRLY. I remember the audience that a Loro Piana vicuna sweaters cost(ed) 9000 euros, and if this firm didn't pay the shepherds, AT ALL. Can you tell us something about this disheartenining exploitation of an entire community?
...Yes, I bought once a magnificent sweater from them: it was really really beautiful and really expensive, so I destined it for the winter family reunions, even if I m feeling a bit insecure about its costs at moral level. Still I was reassured by the idea I will wear it some more times (= years).
Now that I m aware about the Andean scandal I m not feeling comfortable wearing it anymore. Same sensation I got with Dior accessories...

[FlowerPower]

Sounds more like an ad, less of a critique to me… :/

[afihaileywibowo]

I really think quiet or non quiet is a matter of taste, not exactly the true wealth. True, new wealth usually likes to showcase their wealth, but some people from old school sometimes just like the brand as it has been existed hundred years, stamp or no stamp.

[maxwellgarrison]

I have one suit made from Loro Piana wool, and it is truly the best one I own. People can see the difference.

[VeneraSGF]

As a long customer. That minute the word diverse is bad sign. Sign it going to mess up. Similar to EZegna combining Ermenegildo Zegna & Z Zegna. Imagine have to walk and feel fabric no longer able to order from catalogue being assured of good fabric. Imagine polo sport Ralph Lauren and purple label going under one banner.

[greenfash]

Bernard Arnault is a very vindictive, since he couldn't acquire Hermes he now trying to make Lori Piana the new Hermes.

[plinden]

You have good thing going, let's change it.

[LBJTV]

It's still not dead at all quiet luxury has just become more popular now.

[afihaileywibowo]

I'm beyond outrage with almost all luxury brands with their ethics with the workers. Bad capitalism would eat themselves one day.

[schizo]

Been buying pieces from Loro Piana since 1998. Still have that piece and wear it (the Horsey and a cashmere roadster mockneck zip up cardigan) for taking the dog out for a walk and doing chores. It does what a Barbour does.
When it came out in cashmere, I bought one because, it's functional and dresses up and down.
Been wearing the Sail and Walk loafers which they call the Summer Walk since it came out. But stopped wearing it for awhile because everyone was wearing it and starting wearing my Belgian Shoes around instead.
The pieces are expensive, but you wear it for years.
Decades even. The cost per wear is phenomenal.

May be I am getting old, but I wasn't old when I started buying Loro Piana (I was in my 20's, I just liked well made classic timeless items) the newer stuff from Loro Piana and the "re-interpreted" classic pieces are a bit too out of my comfort zone.

I haven't purchased anything from them in 2024, because those pieces all look like it will date itself within the next few months.

I'm finding joy in purchasing pieces from small companies that specialize in one item or category and have been doing that for years.

[MKEhret]

I have bought Loro Piana goods from Brooks Brothers. Not certain if they are of the same quality as those from the original designer, but these skirts and dresses have stood the test of time.

[danieldumas]

"To make Loro Piana the most desired luxury LABEL in the world" Forget the Fit, the Cut...let's just prostitute ourselves for

[pf]

It’s crucial for brands to evolve for its own sustainability. The current ‘exclusive’ client will get old and die along with brand unless you keep up the changing definitions of luxury. Quite or loud are just buzz words for the moment.

[Mercurio]

Is Loro Piana following the disastrous path that Burberrys took a while ago?

[wk]

I think luxury fashion is overrated. I have no-name brand custom made Italian leather shoes and a few handbags - quality and craftsmanship is evident, w/out the big name price tag.

[CalnenDeyoung]

he variety of textures in the MOMCOCO pack is impressive. From smooth leather to textured suede, there's something for everyone.