Motion Graphics Trend Infinite Zoom

Compiled & Created by In60seconds

A familiar face has returned to motion graphic land: the infinite zoom. This old film technique was seen in 2001, in the music video ‘Eple’ by Röyksopp. And it gained more fame in 2003, with ‘Seven Nation Army’ by The White Stripes. The movie ‘Limitless’ has also honored the infinite zoom in 2011. Nowadays, the infinite zoom is back as the cool kid on the block. And as it is becoming more and more popular in motion graphics and on websites; so let’s call it a trend.
What makes this technique so popular? This transition type gives the viewer the feel of an infinite universe that keeps on evolving. The images keep on coming, and they keep on fooling your eyes. One moment you got the picture, the next you’re somewhere else, and BOOM: it’s gone again. Before you notice, the image, perspective or angle changed completely. The infinite zoom invites you to keep watching and discover what comes next. It triggers you to find infinity within the picture.
The video above is a compilation of some nice motion graphic stuff, which is inspired by the infinite zoom. You’ll need a strong stomach to watch it, but it’s definitely worth a try!
Videos in the compilation:

Logic Motion is an library that collect the internet's best motion graphics, 3D modelling and animations.

Tags:
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[ameliagardner]

wow... I think it's time for me to practice and stop procrastinating, this is beautiful

[oscarschade]

Really cool! Does anybody know a good tutorial where this technique is explained?

[marykirmoediting]

Wow! That was really fun and super inspiring. :) The zooms themselves as well as your compilation of them.

[PyreFrog]

Smooth! Really smooth!
I wonder how many layers were used in this video combined.

[tomjames]

Creating nice look graphics specifically for a showreel is far simpler than creating 1 hours worth of content that flows using a client's script.

[hsaduo]

So this what happens when you divide by 0

[mamaligakimchi]

This is so trippy and cool! fully in love!

[content.squared]

Great research, swish keyframes! Inspiring work.
Big fan of this trend!

[maammarjenn]

I hope I can make a motion graphic in my own

[tomjames]

Coming from a similar background. I would love to know how much time there is hiding behind this seemingly simple and short video. My guess: 2 months

For example. I see an idea. Let's say a box popping, that's nicely done. It might take me 30 minutes to get the easing just right, the right amount of accents. Etc.

So, to an onlooker, that box took 30 minutes.

Let's remove presets and allow the onlookers to see the correspondence between the client and contractor.

They didn't know that there was a 2 hour meeting discussing the visual language of a square.

That there was multiple renditions. Each recieving amendments from a client. Such as, thicker lines, rounded end, tapered, and a glow. Etc

So the finished idea takes 30 minutes to replicate, however it's take much longer to design an idea which is good enough for replication.

[PsychoEscaper]

man, i dont want to know the render time of each of this projects 😂

[martind.]

What music is this under the video? So cool, would like to know artist / hear a longer version of it.
Nice looking compilation though!

[aasthatiwari]

I'm in love with your inforgraphic videos 😍😍😍

[EspressoVibes]

This is so creative. So genius. Love it!

[mozubi]

great. Super cool Could I used it in my videoclip for my band? For free with credits

[chanelcricket]

Крутая техника!! Нужно научится использовать