Why do Bayern Munich sell the most football shirts?

The club that sells the most football shirts in the world may surprise you. Despite clubs like Manchester United, Real Madrid and Barcelona having established fans across the globe and a history of mega-stars in their ranks - it isn't them.

Bayern Munich come in at number 1 in the shirt selling rankings, with a whopping 3.4 million shirts sold in 2021. But how does a club in the Bundesliga attract so much popularity?

Seb Stafford-Bloor writes as Craig Silcock illustrates just why the Bavarian club have became so popular in recent years.

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[JesseShortss]

Bayern has very nice kits and shirts because they are extremely stylish and honestly not that costly over here in Africa

[kaziiqbal]

I think Bayerns focus on being solid rather than spectacular has paradoxically resulted in them drifting towards being spectacular

[lip]

Bayern shirts were always vary popular in hipster fashion in the early 2010’s I I’ve seen the 2014/15 away jerseys all over Manhattan

[JMeier-xzwx]

Bayern is the last major club with an intact soul.

[manuelmuller]

The reason why Real Madrid was even maintaining its success since 2001 is that the City of Madrid bought the training ground for 290 million pounds (in 2001). Which would probably equal around 1 billion (incl. inflation) in 2023. With taxpayer ‘s money to keep the club alive. Think about it.
Premier League clubs lives off big investment groups & billionaires for more than 20 years.

Bayern Munich is the only club that didn’t let big investors in (which control the club) and also didn’t participate in illegal practices (like Juventus Turin).
I’m by no means a Bayern Munich fanboy. But given their success in relation to their resources and the efficient management over decades, it’s the best team in the world. By far. It’s a self-made success story.

Bayern Munich is also selling so much shirts, because the club hasn’t sold its soul, yet.
Any other top team has. They only went for the money.

[xiaoyanwang]

Bayern is becoming a large brand in China, you can find Bayern fan club in almost every major city, this kind of fan culture really helps Bayern to sell more shirts. Last time Bayern went on a China tour, It was like a big festival, fans were just crazy, you could hear scream every time a player showed up, and it was extremely hard to get a ticket, because all tickets were sold out immediately.Finally Bayern earned 10M in nine days.

[yayo_]

It helps that Adidas makes their kits. Adidas always makes great kits for their big clubs.

[beetsbeetsbeets]

Excellent analysis. As a Canadian with two Bayern kits (one for me, one for my one year old), this makes complete sense. What I hadn't realized was that German companies owned a significant stake in the club, so yeah no wonder Adidas wants to sell more Bayern kits - they get a piece of that action every sale.

[MiguelGutierrez-vszu]

A little but important detail is that their alliance with Adidas gives Bayern the latest designs and technology, giving an extra appeal to their shirt.

Also their design is pretty flexible, which makes feel their shirt new every year and gives both the lifelong fan and the new one reasons to buy they new shirt. They can wear plain red, red with white stripes, vertical stripes one year and horizontal the next one, red with blue Other popular clubs like Manchester United, Liverpool or Real Madrid would neve allow such radical changes in their beloved shirts.

[ramadhiee]

Bayern Munich shirts along with psg are really good looking

[kaishuvam]

Funniest frame of the video is placing Salah there with the GOATs, as a 'transcendent star' lmao

[ManOfPotato]

Because its the best club in the world

[StefanBienkowski]

This is a really excellent video. Well done guys!

[abubakrwally]

So Bayern is arguably the biggest club in the world

[square]

I'm Bayern fan and very surprised. I heared that they made most money, compared, in merchandise, but that this means they sell most shirts in football world, really surprise. I thought Ronaldo and Messi are boosting to much to overcome.
Thanks for the informations in the video.

[kierankieranbarker]

I'd love to see a video explaining why West Ham are doing so badly, they have some really good players! What's going wrong for David Moyes?

[natsudama]

What do you mean, bayern had muller, the funniest player in the world 🥰

[BlackAdammovie]

Please make video on jack grealish current performance in man city shirt and what factors makes the current main man in the team either defence or attack

[CaptainCreampie]

Because people are fair weather fans. That’s why. When a team wins 10 in a row, every joker is a fan. I had never met a Manchester city fan before 2012, now people are either City or Chelsea fans. It is repulsive. Putting in a salary cap into football is a must to keep leagues more competitive.

[janinoherdeklar]

So players like ribery, robben or lewandowski do not have the same star power as salah? absurd