Whisper - Keep Supporting #LikeAGirl

Whisper (Always’ sister brand in China) is helping 100,000 rural girls to grow up confidently with proper knowledge and superior products. Keep Supporting #LikeAGirl.

The Whisper/Always "Like a Girl" campaign is dedicated to championing girl’s confidence particularly at the onset of puberty — a moment when a girl's confidence can drop twice as much as a boy’s*. This is particularly true for girls whose parents are working away from their hometowns. When these girls first encounter their period, they have no one to turn to for guidance or support.

Always in China has been supporting girls in 6th grade and 7th grade with confidence-building kits and puberty education classes. Always hopes that with proper knowledge and superior products, the girls can have great first period protection and stay confident.

Always invites you to participate by sharing this video and help all girls in China to Keep Being Confident #LikeAGirl

*Source: “Global Self-Esteem Across the Life Span” Study, American Psychological Association, Inc., 2002, Vol 17, No. 3, 423 – 434.

[fernhibiscus]

This is so sad... bless their hearts...

[hollyz]

im just glad that theres a part where they were playing sports :D

[sarmgoblin]

everyone's confidence plummets during puberty

[THE-COOL-GIRL-CHANNEL]

who believes this crap? In most American homes, Getting The first period is a BIG EVENT. one to be celebrated. always kinda sent the wrong message trying to send the right message. evolve with your product.This is when a Girl Becomes A Woman.That`s Beautiful. Portray that in the commercializing of your product.Good effort though :) :)