The TRAGIC Story of Chevrolet

The story behind Chevrolet starts with the name of its founder, Louis Chevrolet, a man from Switzerland who immigrated to the United States in 1901. During the following years Louis Chevrolet worked himself until becoming a popular race car driver. Together with his brother Arthur and William Durant, they founded Chevrolet Motors in 1911... but sadly, the founders departed from Chevrolet Motors before it became one of the biggest car companies in America...

This the Untold Story of Chevrolet and the co-founder that bears the company's name; Louis Chevrolet.

00:00 - 01:04 Prologue
01:05- 03:20 The Origins of Chevrolet
03:21 - 08:38 The Land of Opportunity
08:39 - 13:40 Chevrolet Motors
13:41 - 18:15 The Fall of a Legend

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[bluecrabnitroracing]

Ive always just been a Chevrolet guy, i also never knew his story. I to am a racer. It brought tears to my eyes. What an amazing American story.

[nabeelshaikh]

When the narrator said "he was employed as a simple mechanic in Chevrolet" Left my heart in pieces

[ianriordan]

Sadly Louis Chevrolet suffered the same fate as many who dealt with Billy Durant - David Dunbar Buick, Ransom Eli Olds (Oldsmobile) and Henry Leland (Cadillac). They all went into GM as partners, but left in poor circumstances.
Louis has been named by many historians as not only the greatest driver of his time, but one of the greatest Indy drivers of all time.

[ivor]

Louis Chevrolet. I had no idea there was such a man who started one of the largest companies in the world.

[DJWizmuzk]

Really sad story.. RIP Louis such a great icon. The Chevy company could have taken him back in good faith being they still used his name. I always wondered why an American company had such a name, now it all makes sense

[impalaman]

As someone of Swiss descent myself, I am quite proud of the vehicles that bear the name of Chevrolet, and I love ALL of them! My favorite brand of car---always has been and always will be!

[klwnkiller]

My great grandfather was chief chassis engineer for Buick. He actually worked on Buick's first car, the so called "Flint Buick". My grandfather followed his father and went to work for Buick. I have pictures of him and his father driving prototype cars home for tests. A man named Arthur Pound wrote a book about the history of General Motors (called "The Turning Wheel") and when it was published each executive was given a copy with their name printed on a blank page at the front of the book. I have my grandfather's copy. If you want to read about the history of GM it is a good read.

[rickintexas]

It is sad that so few people know the story of Louis Chevrolet.

[californiasun]

They left out one more plus for Louis Chevrolet, which he made with his Frontenac Motor company. An older friend and mentor of mine, told me Chevrolet produced Frontenac aftermarket performance kits for various other cars. Including the popular Ford cars. Which as I recall consisted of an improved cylinder head. No car on the street was as fast as a Frontenac Ford. My mentor friend told of being one of the early hot rodders, turning heads and beating anyone who would run against him in a street race, with his Frontenac Ford. Car magazines in the 1960s wrote articles telling of that Chevrolet history. It seems many intelligent people just couldn't hook up with the right people with the right money to back them. Or maybe it is that the people with money just never have the vision of someone with more intelligence and vision.

[josephonesto]

This is s good encapsulation of Louis' story. It is most fitting that, although he died a pauper, and both his brothers died tragically, the name Chevrolet is still a major force at Indianapolis to this day.

[ACFT]

I've been a fan of Chevrolet since I was a kid ! & I wrote a short S A on Chevrolet in the 6th grade in the early 70's featuring cut outs from magazines of there no.1 status in automobile sales ! & all the models they offered USA no.1. & later learned about Louis Chevrolet in the 80's ! There are allot of emblems on high performance models of Chevrolet from the 60's with the cross racing flags, The one on the right is a checker flag, & the one on the left has a Chevrolet emblem to the left, & a fleur-de-lis on the right ! This represents Chevrolet's racing lineage, & history, As well as Louis Chevrolet country of origin ( France ) I still own, & drive 7 Chevrolet's with pride. Thank You Louis Chevrolet for giving us one of the greatest names in automotive history ! & thanks for the well done history of Louis Chevrolet in this video.

[DatMaddahFaka]

Pretty deep, my first truck was 91' Chevy silverado. Ever since then, its been my brand of choice and forever holds my loyalty. Rest easy Louis, and thank you for bringing the world one of thee most loved car brand to exist.

[zetareticuli]

The last car brand founded by a Swiss man. I'm a Chevrolet owner and proud to it's history. This brand survived thanks to that he emigrated to the USA! There's no different Swiss founded car brand which survived until today.

[MonsterHobbiesModelCarGarage]

In my Grade 9 art class, we had to draw portraits of people. I made a drawing of Louis Chevrolet. I still have it somewhere. I should frame and hang it. Thank you for this great history!

[ALIVINGFANTASY]

Great Documentary! As a young man I once remember asking my father where the name of Chevrolet came from and due to his own lack of knowledge you would not believe the silly answer that he gave me. It's nice to know that there was such a person named Chevrolet but sad that he was never more fully known such as Henry Ford was in his time. Thank You!

[Beeeeeefffffff]

What a sad story. Yet again another well-put-together episode.

[thelonelycatproject]

You did a very good job of telling the story of this Legend. Now I respect Chevrolet cars even more.

[stargazeronesixseven]

Thank You So Much Louis Chevrolet for giving the World some of the Muscle Cars we enjoy even to this day! May the Chevrolet Brothers be Blessed to a Better World & Realm!

[derekstocker]

Thank you for this really great history of some of the best looking cars ever.
The 1960s Impala was such a grand looking car, low and sleek and the flattened wings at the back really makes it stand out still.
Very well done history of one of the most famous names in car manufacturing.

[Alex_Miller]

Thanks for sharing gold, I'm a Chevy guy since I was in diapers, my father had a Malibu 74 SS small block 350 2 door and swivel bucket seat Laguna type, respect for the legend Louis Chevrolet