I Spent $40,000 to Unbox a Sealed Original iPhone!

This original sealed iPhone cost $40,000. I regret (almost) nothing

Also fun fact while this was being edited we did in fact get confirmation from Apple that this mysterious "Lucky You" sticker was definitely used by some Apple retail stores back in 2007, sometimes around gift purchases. The cherry on top that confirms it's all real

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[CraigRoccanova]

I worked at Apple in 2007 at a retail store in Newport Beach, CA. The Lucky You stickers were put on every item that we sold during the 2007 Holiday Season. We literally slapped them on everything we sold from Black Friday through Christmas.The red sticker matching our holiday red t-shirts! Also, the phones were to be activated by the customers AT HOME on their own! When we launched the iPhone 3G a year later, WE had to activate all of the phones in the store and it was a HUGE headache. I remember our store only sold 8 phones in our first night because of activation issues. We were also using Windows Mobile handheld devices then... XD

[nomadk]

Hi Marques !! Those "lucky you" stickers were introduced in apple stores during Christmas season 2007. If you wanted to gift the iphone to someone, you got one of those stickers and put em on the phone. A lot of people with no intention to gift the phones got them too. That's why the lucky you sticker is all over the box, upside down sometimes, on the back, multiple stickers on the box sometimes, because it was put on at the store, not at the factory.

[krisross]

I worked the original iPhone launch and this was a sticker commonly used back then during the holiday season. We wore red shirts as well. I remember being bored and putting those stickers on co-workers or our lanyards. I also remember someone putting one on the break room toilet seat which pissed management off.

[SomeoneRandom-ctxs]

When he says “I hope I don’t regret this”, he means “I hope this video makes more than 40k”

[ichernov]

The “Lucky you” sticker was put on products after payment in _some_ Apple Stores during holidays, when stores were overcrowded and it was easier to steal stuff - so the security guys could very quickly see if you actually did pay for the product you have in your bag.

[ajmoo]

I worked at Apple retail when the iPhone launched. I believe the "Lucky you" sticker had something to do with the holidays. During the holidays Apple stores would set up an express checkout at the front of the store, and would sell commonly gifted things like iPods and some accessories. These lucky you stickers were a kind of proof of purchase that would get slapped onto the purchased item so the customer could keep browsing through the store with the item in hand.

[kellinpatler]

The “Lucky You.” sticker was put on the iPhone when it was bought for full price as a holiday gift from an Apple retail store, vs the phones that were subsidized when sold with activation. It signaled to the folks working at the front door that the device had been sold and the person leaving wasn’t stealing it. I worked there when these were selling and we would put the stickers on all kinds of things.

[Destructerator]

The crazy thing about this is, the moment MKBHD unboxed this iPhone 1, he made all the other unboxed iPhone 1's even rarer.

[cobuspotgieter]

I remember buying an iPhone 3GS and shipping it all the way back to South Africa, jailbreaking it so I could activate it with a foreign sim card, accidentally updating the OS, and then having to wait *months* before the next jailbreak version came out and I could use the phone. Wild times. Thanks for biting the bullet, Marques! Fun video 🤘🏼

[natebig]

I worked at Apple when the iPhone came out. The "Lucky You" stickers were put on boxes when you checked out using the handheld "EasyPay" devices the employees carried around. During the holiday season there was an "Express" section set up along one side of our store for quick checkout. Since the iPhone was activated at home back then, you just could go buy one. We'd put the stickers on the boxes but not everyone put them on every box. This video is bringing back crazy memories!

[John-thinks]

Wow - crazy how consistent the packaging has been over the generations.

[izenish]

The "Lucky you" sticker was a special sticker introduced in Apple Stores during the Christmas season of 2007. Customers who wanted to gift the iPhone to someone would receive the sticker to attach to the boxed iPhone as a gift symbol, adding to the seasonal theme.

[MooreOfNick]

I was working at the Apple Store when the OG iPhone came out. The “Lucky You” sticker was a holiday season thing that was added for fun around the same time we all received our red T-shirts with random products on them. I actually had one on my Apple name tag that was the plastic necklace with business cards on the back. Good times.

[YoGundi]

Imagine the camera wasn't recording...

[loganb]

To set the mood for 2007: Crocs, Highschool Musical, L33t speak, Guitar hero, Happy feet, BluRay, I like turtles kid, Simpsons movie, Keyboard cat, Dear Sister SNL skit, DS came out, Alvin, Oldschool Runescape, Bee Movie, Pokemon gen 4, Ratatouille, Charlie bit my finger, Drama gopher meme, Leave Brittany alone, Chocolate rain, What what in the butt.

[pbnjes]

The lucky you sticker was a way for employees to see if an item was paid for. There was also a blue one after that for a short while. You would buy let’s say an accessory off the sales wall and we’d place a sticker on it if your receipt was emailed to you.

[jbck]

Hi Marques! I worked at Apple Retail at the time. The sticker was placed on all Apple products during certain times of the year. We had rolls and rolls of the stickers. This was during the holidays for sure.

That specialist put it on upside (lazily). Super odd that no articles knew this!

[AliHasan-kyfr]

Imagine if there is an old abandoned shop out there with a full stock of these

[Epicgamer_Mac]

Well, THIS is the type of stuff that’s super fun to see every now and then, that earns an instant sub from me. I LOVE old Apple tech let alone an iPhone 2G.

[TacmaArma]

Ah yes, the good old days back when Apple gave us accessories for our devices for free 😂