Science Moms Climate Change Education | For Our Daughters, Dr. Fischer

99% of climate scientists agree: climate change is here, it’s man-made and we’re running out of time to tackle it. Yet, people still feel disconnected from the issue. Parents are especially concerned because their children will be the most impacted by climate change’s consequences, but they don’t feel confident talking about the issue and they don’t understand how to help.

Science Moms is a group of nonpartisan climate scientists and mothers who have dedicated their lives to solving the problem and are now reaching out to other parents for reinforcement. Their emotional campaign aims to connect with mothers of all political persuasions about what’s at stake for their children and how together, mothers can be the force that finally ushers in an era of solutions.

The Ad Council is where creativity and causes converge. We bring together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. We’ve created many of the most iconic campaigns in advertising history in order to raise awareness, inspire action and save lives.