BE SIG June 2024 Webinar

In this webinar, the Business Education SIG shared examples of how the work of business professionals is changing with the integration of Generative AI (GenAI) into their everyday practices and how innovative educators have adapted assessment tasks to reflect the real-world use of GenAI.Their guest presenter Patrick Dodd (a Professional Teaching Fellow at the University of Auckland, specialising in Digital Marketing) shares how he uses GenAI within assessment tasks to help students prepare for a future in digital marketing.

Additional Resources
Resources suggested to help educators keep up to date recommended during the webinar are: