2024 Publishers Growth Drivers | February 21 - 22

Unlock Your Revenue Power in 2024! Join our 2-day virtual event to connect with global experts, enhance your strategies for cost efficiency, revenue growth, and sustainability. Discover the real impacts of Google Cookie Depreciation. Don't miss out!

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DAY 1 - AI for Publishers: Optimizing Revenue & User Lifetime Value
AI Beyond the Buzz: Explore how AI solutions are streamlining publishers' workflows, boosting performance, with industry experts sharing best practices for revenue optimization and enhancing user lifetime value through AI personalization and more.

Speakers:
Nils Lind, CEO and Founder at Assertive Yield
Patrick McCann, Senior Vice President, Research at Raptive
Premesh Purayil, CEO at Premtech
Stephanie Mazzamaro, Data Strategy & Ops VP at The Arena Group

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DAY 2 - Efficient & Sustainable Programmatic: Best Practices
Dive into Demand and Supply Path Optimizations, Traffic Cost Management, Green Campaigns, and Carbon Emissions Measurement. Join the discussion with industry experts on SSPs and Publishers' journey towards optimized traffic and Ad Net Zero targets.

Speakers:
Nils Lind, CEO & Founder at Assertive Yield
Anniek Swillens, Ad Tech, Yield & Operations Director at DPG Media
Carolyn Reilly, Publisher Development Director at Cedara
Kara Petrocelli, Platform Operations Senior Director at GumGum

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