Coca Cola - Masterpiece - Making of

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Here's how a team effort can also become a Masterpiece, AI included...
Honored to have been a part of it as I had the chance to work a bit on this commercial for some previz and animation.
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Ecco come un lavoro di squadra puo' diventare anche un Masterpiece, AI inclusa...
Onorato di averne fatto parte dato che ho avuto la possibilità di lavorare un po' su questo spot per alcune previsualizzazioni e animazioni.

Brand: Coca-Cola
Creative Agency: Blitzworks
Released: March 2023
Category: TV Advert
Cast & Crew: Academy Films
Production Company: Henry Scholfield
Director: Michael Faust
Global Chief Commercial Officer: Ajab Samrai
Global Ceo: Marcus Brown
Global Chief Commercial Officer: Michael Faust
Project Manager: Bryan Obonyo
Joint Global Chief Creative Officer: Ben Todd
Director of Photography: Ellie Johnson
Editor: Mark Connell
Production Designer: Radioaktive Film
VFX by ELECTRIC THEATRE COLLECTIVE
Colourist: Luke Morrison
2D DESIGN & ANIMATION :Electric Studios
AGENCY: Heads Up Production
PRODUCTION COMPANY : Academy Films
Director: Henry Scholfield
EP: Simon Cooper
Producer: Ash Lockmun
DOP: Ben Todd
LOCAL SERVICE PRODUCTION COMPANY
RADIOAKTIVE SHELTER, TBILISI, GEORGIA
EDITORIAL: TenThree
Editor: Ellie Johnson
SOUND: Yessian Music

VFX by ELECTRIC THEATRE COLLECTIVE
Colourist: Luke Morrison

2D DESIGN & ANIMATION
Electric Studios

AGENCY
Heads Up Production

CREATIVE AGENCY
Blitzworks
Joint Global Chief Creative Officer: Ajab Samrai
Global Ceo: Marcus Brown
Global Chief Commercial Officer: Michael Faust
Project Manager: Bryan Obonyo

PRODUCTION COMPANY
Academy Films
Director: Henry Scholfield
EP: Simon Cooper
Producer: Ash Lockmun
DOP: Ben Todd

LOCAL SERVICE PRODUCTION COMPANY
RADIOAKTIVE SHELTER, TBILISI, GEORGIA

EDITORIAL
TenThree
Editor: Ellie Johnson

SOUND
Yessian Music

#cocacola #cocacolamasterpiece #makingof #3d #animation #spot #pubblicità #adv #vfx #makingof #ai #IA

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Комментарии

So glad you shared this. People kept thinking it was all AI not realizing how much human talent and work was put into this.

joebiwanhinhin

coca cola could be a poison but the work of the artists behind this piece is impressive.

alejandrovargas

Great example of what AI should be used for, not to replace artistry and craft... Congrats to all the team who worked on this !

mrglecouz

I think this is a very good video to show to people that think that AI will replace humans. This is actual art made with AI, by humans. AI is a tool, not a complete workflow. We have some bits of AI here and there, but not the whole thing as many people think.

boriswilsoncreations

Wow, there's a lot to take in here, and I gotta say, it's awesome to see just how much effort goes into a few seconds of footage. Keep up the great work!

OliverAstrologo

I'm speechless! I've been doing VFX for over 10 years, and videos like this still spark so much excitement and inspiration in me. Thank you for sharing it, Gianluca. A true masterpiece 🪄

RoyAdin

No words to explain how fantastic this is!! Amzzing concept and wonderful execution! Gives a real meaning to existence of 'VFX'!

tagored

this commercial is truly a masterpiece

Kyncaid

maybe the coolest and most satisfying Advertisement I have ever seen. absolutely wonderful and masterfully executed. Well done, everyone who worked on this <3

tomwestbay

Great work, always nice to see how stuff is made, look like a cool process

ghiktheoriginal

One of The most creative ads well done

sunnyraj

This was such a surreal add and it really was so well executed i mean i have bo words to describe...truly loved it💕 u really are an inspiration

toshalrane